Client
Puma
Services
Marketing Plan, Paid Search Advertising, Display Advertising, Social Media Campaign, Retargeting Plan, Automated Workflow
Year
2023
Puma Points is a dynamic loyalty program designed to foster customer loyalty, enhance engagement, and propel the company’s growth while championing social responsibility. Serving as a conduit for valuable customer insights, it fortifies Puma’s marketing strategies for sustainable success.
The program’s multifaceted approach encompasses various strategic elements:
1. Marketing Plan Overview: Puma Points lays out a comprehensive marketing blueprint, aligning with the company’s overarching goals and vision.
2. Objectives and Tactics with High-Level KPIs: Clear objectives and tactics are outlined, accompanied by key performance indicators (KPIs) to gauge effectiveness and progress.
3. Digital Channel Plan with Tactical KPIs: Leveraging digital channels, Puma Points orchestrates targeted campaigns to reach diverse audiences, maximizing visibility and engagement.
4. Paid Search Campaign: Strategic allocation of resources into paid search campaigns ensures optimal visibility in online search results, enhancing brand visibility and customer acquisition.
5. Display Advertising Campaign: Through visually compelling display ads, Puma captivates audiences across digital platforms, driving brand awareness and customer interest.
6. Social Media Campaign: Engaging and interactive social media campaigns foster meaningful connections with customers, amplifying brand advocacy and loyalty.
7. Retargeting Plan: Efforts to re-engage potential customers through retargeting initiatives bolster conversion rates and sustain brand presence across online touchpoints.
8. Automated Workflow Plan: Streamlined automated workflows optimize operational efficiency, ensuring seamless execution and management of loyalty program activities.
Puma Points epitomizes a symbiotic relationship, rewarding customers while fueling Puma’s growth trajectory and commitment to social responsibility. By harnessing data-driven insights and strategic marketing initiatives, Puma solidifies its position as a leader in customer-centric innovation and brand loyalty.
