Client
Fisker
Services
Automated Marketing Campaign
Year
2023
Fisker Automotive’s automated marketing campaign ingeniously segments leads based on predefined user behaviors and attributes, coupled with a lead score threshold. Through seamless API integration, it orchestrates a fluid data exchange between CRM systems and digital marketing channels. The campaign meticulously crafts automation workflows, delineating touchpoints, triggers, and durations between events, ensuring timely and relevant engagements. This strategic approach optimizes lead nurturing, streamlines customer interactions, and fortifies Fisker’s brand presence, epitomizing a cutting-edge fusion of technology and marketing finesse.
